Brand Style Guide

Who should use the brand style guide?

The style guide should be used by anyone who wants to create communication materials such as posters, web-graphics, presentations and other printed material.

Logo Styles

There are three versions of the Puyallup Tribe of Indians logo. The letterhead version (fig. 1), the stand alone salmon (fig. 2) and the square version (fig. 3).

Contact communications for more information.

Brand Colors and Usage

Adhering to these color guidelines will result in clean, comprehensive communications. To keep the color palette consistent across different media, be sure to use the right color codes in your files. Use CMYK values for materials intended for print. Use RGB color values when creating images intended for viewing ONLY on computer screens (not for print). Use Hex codes to create the desired colors on web pages. You may use 100% – 10% of color saturation in 10% increments to create color variation.

Approved Fonts

Using brand fonts, or a consistent typography system, helps establish a unique and recognizable visual identity, enhances brand recall, and creates a consistent user experience across all materials, ultimately building trust and strengthening brand recognition. Our brand fonts are Constantia, Opens Sans, and Montserrat.

Logo Components

Logo Styling

The Puyallup tribe of Indians logo may be white on a dark background, or black on a light background. The use of color in the PTOI Administration logo is not approved.